Advertisement - 1970's Easy Care Clothes
Images from the M&S Company Archive's Collection from the 1970's.
.
These advertisements show how M&S embraced practicality through easy-care clothes, a feature which was essential for the increasing female work-force. However, they still maintained the feminine fashion ideals of the time which celebrated bright, bold patterns and colours.
.
Below is further background information about the resources from the M&S archive:
.
"Easy care fabrics such as Courtelle and Crimplene led the way for non-iron clothing during the 1960s-1970s that responded to a growing convenience culture led by the movement of women into the workplace."
.
.
Click on the images to view them full-size
You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.
Source: Marks & Spencer Company Archive