Advertisement - 1958 'Easy-To-Serve-Foods'
Advertisement from St Michael News, December 1958
The article and accompanying picture are advertising M&S's easy-to-serve puddings that were being rolled out nationwide following a successful trial period. This is another example of M&S making housewives' lives easier through its wide selection of products. From the modest selection of 3 different sponges advertised below, M&S now offer a wide variety of ready meals, which shows how the demand for such domestic short-cuts has greatly grown as women have increasingly escaped the house, but not the housework.
Again, the woman's role as a housewife is evident - dressed in heals and an apron she is showing off her M&S Christmas pudding, whilst her husband sits comfortably enjoying the food.
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Source: Marks & Spencer Company Archive