Advertisement - 1950's New Look Dress
Images from the M&S Company Archive collection, 1955 and 1957.
These advertisements show the emerging fashions of post-war Britain in the 1950's. Traditional feminine ideals began to re-appear following the war as women returned to the home, and society tried to regain 'normality'.
Below is further background information about these resources from the M&S Archive:
"Christian Dior’s Corolle collection in Paris influenced our 1950s ‘New Look’ dress. The style emphasised fully pleated skirts and nipped-in waists and made movie-star style fashion accessible to ordinary women."
Click on the images to view them full size
You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.
Source: Marks & Spencer Company Archive