Peck, S. 1987. Staying Power. St Michael News. April, p. 6.
The history of girdles in women’s fashion is investigated by Suzanne Peck in the internal staff newspaper of Marks & Spencer, St Michael News. The garment is praised by the newspaper as having revolutionised women’s fashion as a liberatory garment, allowing women to feel sexy and confident. The piece refers to the fact that ideals about women’s clothing and appearance were being “revolutionised”, with women wanting a more fashionable (and thinner) silhouette, and clothing designers placing more emphasis on curves. It is useful to compare these fashion trends and body ideals with the ones dominant in underwear advertising in other periods.
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Source: Marks & Spencer Company Archive