Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender

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All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Article – St Michael News: “The Sales Assistant: Without her…Nothing”

Marks and Spencer. 1955. Service as fresh as the sea air. St Michael News. July 22nd,  p. 2-3.

Marks and Spencer celebrate the high level of customer service that their female sales assistants provide. The article recognises the essential role that women sales assistants play in the success of the organisation as a whole, with an emphasis on their feminine qualities of helpfulness, positivity and attentiveness to customer needs in the 1950’s. Indeed, the role of the ‘sales girl’ was iconic and integral to the British retail landscape at this time.

SMN Jul 22 1955 p.2

SMN Jul 22 1955 p.3

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Source: Marks & Spencer Company Archive

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