By the Poster-Film Collective, 1983. Part of a series of posters on Women’s History.
This poster focuses on the impact of consumerism on women in the USA and Europe in the post-war period. The growth of the media meant women were exposed to new pressures to conform to impossible and contradictory archetypes and stereotypes of femininity. The poster argues that a belief in women’s ‘natural’ role as mothers persisted, and was exploited by capitalists and governments. The title of the poster, ‘the problem that has no name’ is a quote from The Feminine Mystique, by Betty Friedan, a book which was first published in 1963 and is considered to have contributed to the emergence of the Women’s Liberation Movement and consciousness-raising activism.
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Source: Feminist Archive North