Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Poster – The Problem That Has No Name: Women and Post-war American Consumer Society (Women’s History Series: 12)

By the Poster-Film Collective, 1983. Part of a series of posters on Women’s History.

This poster focuses on the impact of consumerism on women in the USA and Europe in the post-war period. The growth of the media meant women were exposed to new pressures to conform to impossible and contradictory archetypes and stereotypes of femininity. The poster argues that a belief in women’s ‘natural’ role as mothers persisted, and was exploited by capitalists and governments. The title of the poster, ‘the problem that has no name’ is a quote from The Feminine Mystique, by Betty Friedan, a book which was first published in 1963 and is considered to have contributed to the emergence of the Women’s Liberation Movement and consciousness-raising activism.

12 problem





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To find out more about the Poster-Film Collective, click here.

Source: Feminist Archive North

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