Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisment – 1960’s Mini Skirts

Image from the M&S Company Archive collection, c.1960s.

This image shows the fashion of the 1960’s. Various social changes, including increasing freedom and and the demands for sexual liberation from the developing Women’s Liberation Movement, led to drastic changes in what was seen as ‘acceptable’ for women to wear. This saw the breakthrough of shorter hemlines with mini-skirts and dresses.

Below is some further background information about this resource from the M&S archive:

“60’s fashion marked a change in how people dressed and lived. Teenagers no longer wanted to dress like their parents and there was a growing youth subculture. We responded to the changes  by designing young adult and youth ranges which included mini skirts and short style dresses.”

60s mini skirts

Click on the image to view full-size

You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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