When compared with the image below, one can see the dramatic changes to women’s underwear over the last 60 decades.
Advertisement from St Michael News, October 1953.
Certain similarities can nevertheless be drawn with the statement ‘Glamour is not the exclusive right of the slim’ highlighting how M&S have always catered for all shapes and sizes. Nevertheless, their advertising campaigns do appear to focus primarily on slim women.
Click on the images to view them full-size.
You may also be interested in this other underwear advert, or in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.
Source: Marks & Spencer Company Archive