Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisement – 1976 Bikinis

Image from the M&S Company Archive Collection – 1976.

This picture was used to advertise swimwear during 1976. The backdrop of the Egyptian pyramids hints at excitement and adventure, which is highlighted by the seeming look of awe and determination on the models’ faces.


Click on the image to view full size

You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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