Marks & Spencer Advertisement from St. Michael News, 1974.
This M&S advertisement for menswear draws on traditional ideas of ‘successful’ masculinity and heterosexuality, suggesting that the consumer will have a successful love life if he buys the advertised clothes. The female model is pictured as a more passive love/sex object, and described in the text as “the blonde” who must “watch out”, because the man is “dynamite” and “there’s no holding him”.
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Source: Marks & Spencer Company Archive