Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisement – 1970’s Easy Care Clothes

Images from the M&S Company Archive’s Collection from the 1970’s.
These advertisements show how M&S embraced practicality through easy-care clothes, a feature which was essential for the increasing female work-force. However, they still maintained the feminine fashion ideals of the time which celebrated bright, bold patterns and colours.
Below is further background information about the resources from the M&S archive:
“Easy care fabrics such as Courtelle and Crimplene led the way for non-iron clothing during the 1960s-1970s that responded to a growing convenience culture led by the movement of women into the workplace.”
'Crimplene' Time
Click on the images to view them full-size

You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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