Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisement – 1958 ‘Easy-To-Serve-Foods’

Advertisement from St Michael News, December 1958

The article and accompanying picture are advertising M&S’s easy-to-serve puddings that were being rolled out nationwide following a successful trial period. This is another example of M&S making housewives’ lives easier through its wide selection of products. From the modest selection of 3 different sponges advertised below, M&S now offer a wide variety of ready meals, which shows how the demand for such domestic short-cuts has greatly grown as women have increasingly escaped the house, but not the housework.

Again, the woman’s role as a housewife is evident – dressed in heals and an apron she is showing off her M&S Christmas pudding, whilst her husband sits comfortably enjoying the food.

easy food

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You may also be interested in videos of M & S advertisements broadcast on television throughout the 20thcentury. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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