Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender

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All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisement – 1958 ‘Easy-To-Serve-Foods’

Advertisement from St Michael News, December 1958

The article and accompanying picture are advertising M&S’s easy-to-serve puddings that were being rolled out nationwide following a successful trial period. This is another example of M&S making housewives’ lives easier through its wide selection of products. From the modest selection of 3 different sponges advertised below, M&S now offer a wide variety of ready meals, which shows how the demand for such domestic short-cuts has greatly grown as women have increasingly escaped the house, but not the housework.

Again, the woman’s role as a housewife is evident – dressed in heals and an apron she is showing off her M&S Christmas pudding, whilst her husband sits comfortably enjoying the food.

easy food

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You may also be interested in videos of M & S advertisements broadcast on television throughout the 20thcentury. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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