Centre for Interdisciplinary Gender Studies

Using Archives to Teach Gender



All referenced quotes presented on the sidebars in this website are taken from the book Teaching Gender with Libraries and Archives: The Power of Information, edited by Sara de Jong and Sanne Koevoets.

Advertisement – 1950’s New Look Dress

Images from the M&S Company Archive collection, 1955 and 1957.

These advertisements show the emerging fashions of post-war Britain in the 1950’s. Traditional feminine ideals began to re-appear following the war as women returned to the home, and society tried to regain ‘normality’.

Below is further background information about these resources from the M&S Archive:

“Christian Dior’s Corolle collection in Paris  influenced our 1950s ‘New Look’ dress. The style emphasised fully pleated skirts and nipped-in waists and made movie-star style fashion accessible to ordinary women.”

50's pleated skirts


50's skirts

1950s pleated

Click on the images to view them full size

You may also be interested in videos of M & S advertisements broadcast on television throughout the 20th century. To find out where you can access these videos, click here.

Source: Marks & Spencer Company Archive

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